Mr. Olawale Fasanya
Director General/Chief Executive Officer, Small and Medium Enterprises Development Agency of Nigeria (SMEDAN)
I welcome you to the SME Digital Academy, the Official Online Learning Platform for MSMEs.To explore and maximize the opportunities presented through emerging technologies, the Small and Medium Enterprise Development Agency of Nigeria (SMEDAN), in partnership with Sapphital Learning Ltd, has developed the SME Digital Academy to Educate, Empower and Elevate millions of MSMEs in Nigeria and across Africa. On the SME Digital Academy, Small Business Owners, Freelancers, Startups founders and their employees will have access to learn a wide variety of courses, on-the-go, on any device, from any location, at their convenience, to greatly improve their businesses. All courses come with Certificates of Completion signed and endorsed by the DG-SMEDAN which become part of your Business documentation and Profile.
Stories are all we have and virtually everything is built around stories. Each one of us, before visiting anywhere in the world we hear stories about that place which influence our decision to visit that place. The same applies to established brands, with businesses being set up because the owners have a particular story to share with the world.
This course begins with an introduction to the concept of brand storytelling, how as humans we connect more with stories we hear, and if applied to businesses would help customers connect with our brands.
The Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ) collaborates with Sapphital and the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN) to offer high quality courses on Financial Inclusion to individuals and MSMEs across Nigeria.